Age of AI Europe, 2025

Agenda

1. 

   Dr. Dillon Obika

   9:00 AM – 9:30 AM

   Opening Keynote from Google

   • Hear from Google on their latest research and vision for Gen AI for Healthcare.

   • Dr. Dillon Obika , Senior Clinical Specialist & Medical Doctor, Google

2. 

   Duncan Arbour

   9:30 AM – 10:00 AM

   Building for what’s next: Lessons learned from three years’ application of generative AI in healthcare communications

   • Learn how advanced contextual techniques like Retrieval-Augmented Generation (RAG) can accelerate the time to value for life science companies. 
   • Organizational change companies should consider.
   • Evolving models when working with partners.
   • What works; what doesn’t work yet; and what to do about it right now. 

   • Duncan Arbour, Head of AI Innovation, Kinetic, Syneos Health

3. 

   Dr. Guy Doron

   

   10:00 AM – 10:30 AM

   Bayer’s journey in the AI revolution: Moving from internal tools to collaborative AI solutions with HCPs

   • Learnings from embedding global AI tools into a local pharma team.
   • The impact of fostering an AI community.
   • Partnering with Microsoft and HCPs to deliver genAI value for the healthcare system.

   ‍

   • Dr. Guy Doron, Senior Insight Solutions Lead , Bayer

   • Rich Hutchings, Oncology Snr Commercial Insights and Business Translator, Bayer

4. 

   Marco Andre

   10:00 AM – 10:30 AM

   Achieve 50% more in 50% less time. Gen AI use cases that people love in pharma marketing.

   • Discover the AI tools and strategies that cut time-to-market in half, while driving marketing results.
   • Learn how leading pharma brands can transform their campaigns with AI-driven insights, achieving higher ROI with fewer resources.

   • Marco Andre, Global Head of Marketing and Generative AI Excellence, Novartis

5. 10:30 AM – 11:00 AM

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   Break

6. 

   Pernille Kjæmpe

   11:00 AM – 11:30 AM

   Bringing on-brand content to communicators in Novo Nordisk through GenAI

   • Introduction to the GenAI journey in corporate communications
   • Live demo of the tool
   • Is ethical AI achievable?
   • How to prepare for the future in corporate communications in Novo Nordisk?

   • Pernille Kjæmpe, AI Communication Lead, Global Communications, Novo Nordisk

7. 

   Julie Turnbull

   11:30 AM – 12:00 PM

   Scaling Innovation While Maintaining Compliance: Leveraging AI for Faster, Smarter Content and Claims Management

   • Foster Transparency: See how “glass box” AI models enhance visibility, helping stakeholders maintain confidence in compliance and quality.
   • Regulatory Alignment: Learn how AI can help navigate diverse regional regulations while maintaining brand consistency.
   • Future-Ready Compliance: Understand how AI content solutions can anticipate regulatory challenges and changes.
   • AI-Powered Insights: Discover how advanced AI models simplify claims management, refine quality control, and optimize MLR submissions.

   • Julie Turnbull, Senior Vice President, Science & Regulatory, Klick Health

8. 11:40 AM – 12:10 PM

   From months to minutes: Discover the insight gathering tools and datasets driving business at the speed of need.

   • Explore cutting-edge tools that turn months of data analysis into actionable insights in just minutes, accelerating decision-making.
   • Uncover the latest datasets and Gen AI-powered platforms that empower businesses to stay ahead of market shifts and customer demands in real time.
9. 

   Rakesh Kantaria

   

   12:00 PM – 12:40 PM

   The MLR Challenge - how generative AI accelerates time to approval at scale.

   • Leading medical, legal and regulatory experts will share the Gen AI tools & processes that help accelerate time to approval.
   • Learn about their uses cases, KPIs and plans to further improve global content review and approval.

   • Rakesh Kantaria, Founder, Circuit Medical

   • Gareth Worthington, Head of Global Clearance, UCB

   • Robin Jones, Product Owner for AI and Gen AI, AstraZeneca

   • Will Fraser, Head of Marketing UK, Roche

   • Panel Discussion

10. 12:40 PM – 1:40 PM

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    Lunch

11. 

    Eleanor Barr

    

    1:10 PM – 2:10 PM

    Workshop - Creating a Manifesto for AI Literacy and Adoption (pharma only)

    This hands-on workshop will start during lunch and run in parallel with the 1st session of the afternoon.

    • AI means All In: Creating a Manifesto for AI Literacy and Adoption.
    • Please note, this session is for Life Science attendees only. You will be invited to secure your seat 1 week before the event.

    • Eleanor Barr, AI Product Manager , GSK

    • Alex Brock, MD Digital and Omnichannel, Syneos Health

12. 

    Professor David J Lowe

    

    1:40 PM – 2:20 PM

    Remain relevant: align with AI applications in hospitals.

    • Understand the transformations underway in hospitals and broader health systems. From streamlined hospital workflows, to diminishing administrative overheads that help elevate patient care quality.
    • Discover the imperative for life science companies to evolve and integrate these tech-driven advancements to maintain relevance and foster meaningful connections with healthcare professionals.
    • Hear about an unmet need, that through collaboration and technology, could result in significant uplift in the diagnosis and treatment of multiple rare conditions.

    • Professor David J Lowe, Clinical Director Innovation University of Glasgow, Clinical Lead for Health Innovation for Scottish Government

    • Dr Arpit Srivastava, GP & Clinical Director, Brunel 5 Primary Care Network, Member of NICE Technology Appraisals Committee

    • Dr Monique Vekeria, Consultant Radiologist | Co-Founder of messageGP, NHS

    • Panel Discussion

13. 

    Dr Paul Tunnah

    

    2:20 PM – 3:00 PM

    Omni-channel victory, a behind the scenes deep dive on generative AI successful execution.

    • Enhanced Omni-channel: How AI has dramatically improved engagement and whilst reduced cost in HCP engagement.
    • The AI platforms that drive actionable insights resulting in brands being able to deliver personalisation at scale.
    • How to establish future omni-channel campaigns that leverage the latest technology.

    • Dr Paul Tunnah, Managing Director, CCI Life Sciences

    • Emma Vitalini, Head of Global Medical Digital Strategy , Amgen

    • Emma Harris, Global Digital Innovation Lead, Ferring

    • Nico Renner, Product Manager, Oncology , BeiGene

    • Panel Discussion

14. 

    Expert Speaker Coming Soon

    2:50 PM – 3:20 PM

    Panel: The Generative AI-powered agency: the benefits and risks clients must consider with this new agency model.

    • Hear from leading agencies on the possibilities towards increasing value through generative AI capabilities.
    • Learn how Gen AI may be deployed for pharma marketing and communication campaigns.
    • Understand the risks and benefits before procuring an “AI-powered” agency.

    • Expert Speaker Coming Soon

15. 3:00 PM – 3:20 PM

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    Break

16. 

    Jonathan Gwillim

    

    3:20 PM – 3:50 PM

    Gen AI Showcase

    From disruptive start-ups to enterprise offerings. Learn about the Gen AI companies and products transforming the Life Science industry.

    Leave with a shortlist of companies that could be your perfect Gen AI partner.

    ‍

    • Jonathan Gwillim, Co-Founder, PharmaBrands

    • Expert Speaker Coming Soon

17. 

    Harry Jennings

    3:20 PM – 3:50 PM

    Navigating the legal landscape: Intellectual property, ethical, and legal implications of generative AI in commercial activity.

    • Understand the ownership issues surrounding AI-generated content.
    • Get the latest update on EU & Global laws and how they apply to your next project.
    • Case study highlighting unique challenges in AI-related IP disputes.

    • Harry Jennings, Partner, VWV

18. 

    Paul Kerrison

    

    3:50 PM – 4:30 PM

    Innovation Through Cross-Pollination: How Gen AI is transforming other verticals & what it could mean for healthcare.

    • Learn how Gen AI applications in creative fields like media or design can spark innovative ideas in healthcare.
    • Explore novel ways to foster patient education, create engaging content to enhance both patient & healthcare professional experience.

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    • Paul Kerrison, Head of Generative AI, ITV

    • Justin Hackney, Creative Director, Eleven Labs

    • Aaron Bhugobaun , Technical Production Specialist, Creative Technologist & CDSA Localisation Chair

19. 4:30 PM – 5:00 PM

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    Closing Keynote

20. 

    Dr. Will McCully

    

    4:30 PM – 5:00 PM

    Panel: Industry’s leading experts unveil their top goals for generative AI to support HCPs and patients.

    • Industry leaders will share their strategic focus for 2025 and beyond, emphasizing AI-driven efficiency, personalization & the digital innovations being embedded across the organization.

    • Dr. Will McCully, Co-founder & Director, AITHENA

    • Uday Bose MBA, MSc, BSc Econ (HONS), Head of Human Pharma Global Customer Experience Excellence (CXE) and Business Steering, Boehringer Ingelheim

    • Ana Cerdeira, Ph.D., VP, Global Head Commercial, Development Assets, Innovative Medicines Group, Grünenthal

    • Patricio Múrias dos Santos, Executive Director, Global Marketing, PTC Theraputics

    • Panel Discussion

21. 5:00 PM – 6:00 PM

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    Networking Drinks