Sales Force Effectiveness, 2025
October 2, 2025 · Online
Redefining value, building trust and driving outcomes
Sebastien Gerega
Practice Leader, Consulting & Analytics
IQVIA Canada
As Practice Leader for IQVIA Canada’s Consulting & Analytics team, Sebastien plays a pivotal role in driving organizational growth and shaping client success. Sebastien leads a diverse and dedicated team of experts that deliver insightful market analytics and superior commercial strategies to life sciences organizations. Using unparalleled data and advanced technology, the Consulting & Analytics team provides solutions for promotional effectiveness, salesforce excellence, launch planning, and portfolio optimization.
Having joined IQVIA in 2012, Sebastien quickly rose through the organization to become a trusted senior member in the consulting team and is widely recognized by clients as a subject matter expert and valued partner.
Sessions
Sebastien Gerega
11:40 AM – 12:05 PM
Leveraging Longitudinal Data & Patient Insights to Inform Field Force Strategy
- Use AI/ML-powered longitudinal data to identify patients and prioritize physicians based on real-world treatment patterns and predictive indicators.
- Integrate patient-centric insights into field planning to enable more personalized, timely, and impactful HCP engagement.
- Activate influence networks to guide territory strategy and maximize the reach and effectiveness of field activities.
Sebastien Gerega, Practice Leader, Consulting & Analytics, IQVIA Canada