Sales Force Effectiveness, 2025
October 2, 2025 · Online
Redefining value, building trust and driving outcomes
Nadia Caruso
Head of Oncology, Canada,
AbbVie
With over 20 years of leadership experience in the biopharmaceutical industry, Nadia’s transformative leadership has shaped her impact across a wide range of roles and therapeutic areas, most recently as Head of Oncology at AbbVie Canada. Known for building high-performing, dynamic and resilient teams with strong cultures, she is dedicated to redefining healthcare engagement to better support patient care. As part of the panel, Nadia will discuss how the role of sales representatives is evolving, with a focus on fostering more meaningful, value-driven conversations centered on patient care.
Sessions
Jennifer Meldrum
9:00 AM – 9:40 AM
Do We Still Need Sales Reps? The Role of Reps in Today’s Commercial Model
- How to maximize the distinct yet complementary roles of medical and sales teams to increase HCP trust and engagement
- Define the evolving rep profile, balancing product expertise with relationship-building in a digital-first world
- Balancing the role of reps as product and therapy area communicators vs relationship and trust makers
Jennifer Meldrum, Co-Founder & Managing Partner, Peak Pharma Solutions
Adam Elliott, National Sales Director, Oncology, Takeda Canada
Kul Riar, Marketing Strategist, BMS Canada
Nadia Caruso, Head of Oncology, Canada,, AbbVie