Sales Excellence, 2026
November 6, 2026 · Toronto
Canada's only event dedicated to pharma sales
Giovanni Saraceno
Senior Manager
EY Canada
With over 10 years pioneering transformative commercial excellence solutions, Gio Saraceno has architected people-first, tech-enabled ecosystems that accelerate skill adoption by 40% and embed lasting behavior change across global sales organizations.
Sessions
Giovanni Saraceno
2:20 PM – 2:40 PM
How smart Tech is Supercharging Behaviour Change in Days, Not Months
- Learn why, according to the 2025 Sales & L&D Transformation Index, only 25% of field teams sustain new behaviors within a quarter when relying on traditional training alone
- Discover how integrating real-time performance insights with targeted micro-learning nudges helps embed critical sales behaviors in days, not months
- See how leading pharma organizations are leveraging AI-enabled platforms to deliver personalized coaching, immersive simulations, and adaptive feedback loops—so field teams adopt the right behaviors faster and maximize brand impact.
Giovanni Saraceno, Senior Manager, EY Canada
