Sales Force Effectiveness, 2025
October 2, 2025 · Online
Redefining value, building trust and driving outcomes
Adam Elliott
National Sales Director, Oncology
Takeda Canada
A veteran of the Canadian pharmaceutical industry, Adam has held multiple commercial roles with a number industry leaders including Sanofi, Amgen, Baxter, Novartis and Takeda. Having spent more than 20 years in commercial leadership roles Adam has seen the roles of the commercial and medical field teams drastically transformed. In his current role as National Sales Director he has the opportunity to combine strategic leadership with his passion for coaching and mentoring sales representatives. Adam believes strongly in the ability of pharmaceutical sales representatives to deliver innovative solutions that help to transform patient outcomes.
Sessions
Jennifer Meldrum
9:00 AM – 9:40 AM
Do We Still Need Sales Reps? The Role of Reps in Today’s Commercial Model
- How to maximize the distinct yet complementary roles of medical and sales teams to increase HCP trust and engagement
- Define the evolving rep profile, balancing product expertise with relationship-building in a digital-first world
- Balancing the role of reps as product and therapy area communicators vs relationship and trust makers
Jennifer Meldrum, Co-Founder & Managing Partner, Peak Pharma Solutions
Adam Elliott, National Sales Director, Oncology, Takeda Canada
Kul Riar, Marketing Strategist, BMS Canada
Nadia Caruso, Head of Oncology, Canada,, AbbVie