Sales Excellence, 2026
November 6, 2026 · Toronto
Canada's only event dedicated to pharma sales
Amanda Pisio
Senior Manager
EY Canada
Amanda is a Senior Manager with EY Consulting, working with pharmaceutical and healthcare organisations on transformational projects that build capabilities for the future. Recently, she has worked with clients in the areas of operations, sales, and market access. With a background in science and business, she enjoys drawing on her experience to build the solutions, operating models, and ways of working needed to harness emerging technologies and build growth oriented teams. Amanda is actively involved with Life Sciences Ontario and enjoys engaging with the broader life sciences community in Canada.
Sessions
Giovanni Saraceno
12:40 PM – 2:00 PM
Workshop: Optimising The Sales Force With Agentic AI
In this 80-minute hands-on workshop, attendees will be guided through a 3 stage rapid prototyping and training on agent creation.
By the end of the session, all modelled agents will be shared with some being built in real time for review.
- Map: Define where agentic workflows add the most value for the sales force.
- Model: Where to build first: territory planning, incentive schemes or insight gathering.
- Deploy: Guardrails that make it safe at scale: build on escalation control, with the correct humans remaining in the loop.
Giovanni Saraceno, Senior Manager, EY Canada
Amanda Pisio, Senior Manager , EY Canada