Creativity Now!
November 26, 2024 · Toronto
Canada’s #1 Healthcare Creative Event
Sharon Ng
Product Manager – Twinrix
GSK Vaccines
Sharon Ng is a marketing leader with over 15 years of pharmaceutical experience, gaining specialized expertise in direct-to-consumer DTC strategies within GSK Vaccines. Her career spans diverse therapeutic areas and regions across Asia and Canada, with a particular focus on the Canadian market, where she has developed expertise in DTC strategies in pharmaceuticals at GSK Vaccines. Sharon is recognized for her insightful strategic version and data-driven mindset. She has successfully led high-impact campaigns and delivered innovative solutions through collaborative cross-functional efforts. Her well-rounded experience and adaptability position her as a dynamic leader, continue to drive strategic and innovative approaches within the pharmaceutical landscape.
Sessions
Sharon Ng
11:25 AM – 11:55 AM
GSK Case Study: Shingles Season Awareness Campaign
- Uncover how GSK leveraged creative storytelling to spotlight the year-round risk of shingles in adults 50+.
- See how collaboration with regulatory bodies shaped impactful visuals and messaging to drive vaccination awareness.
- Explore the impressive reach and outcomes, including a 6% rise in vaccination intent and over 79 million impressions across platforms.
Sharon Ng, Product Manager – Twinrix, GSK Vaccines
Marty Martinez, Chief Creative Officer, TANK Worldwide