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Mike Spelay

VP, Creative Director · bMod

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bMod

Mike Spelay

VP, Creative Director

bMod

Mike Spelay is an accomplished healthcare marketing professional with over 12 years of agency experience. As VP/Creative Director at bMod, Mike is known for crafting innovative and impactful creative strategies across a broad spectrum of therapeutic areas, with a focus on innovative online campaigns. His roots in journalism have profoundly shaped his approach to advertising, with an emphasis on clarity in storytelling. His team’s excellence has been celebrated with multiple industry awards honouring their creative contributions in healthcare communications.

Mike Spelay

Sessions

  1. Kirk Rubi

    Kirk Rubi

    2:15 PM – 3:00 PM

    Panel: The State of Creativity in Canadian Healthcare Marketing

    • In a healthcare industry first, Canada’s top creative minds share where Creative is going in 2025; is AI driving the awesome, or the average?
    • In a quick-fire session, discover what’s driving Canada’s leading Creative Directors; apply their mojo to your next creative brief!
    • Kirk Rubi, Creative Director , CPC Healthcare Communications

    • Mike Spelay, VP, Creative Director, bMod

    • Tony Miller , VP, Creative Director, dentsu health

    • Ben Steele, Executive Creative Director, Outpost379

    • Panel Discussion