Creativity Now!
November 26, 2024 · Toronto
Canada’s #1 Healthcare Creative Event
Julie Elkin
Marketing Manager
Johnson & Johnson
Julie Elkin brings over 15 years of extensive experience in the healthcare industry. She began her career in med tech market research and consulting before transitioning to the pharmaceutical sector with Johnson & Johnson. During her decade-long tenure at J&J, Julie excelled in various roles spanning analytics, sales, and marketing across multiple therapeutic areas. Known for her strategic, insight-driven approach, she consistently delivers innovative solutions. In the past three years, Julie has championed culturally inclusive and relevant marketing concepts. She is a firm believer in the power of collaboration to drive successful marketing initiatives and organizational success. Julie holds an Honours Bachelor of Science degree from Queen’s University and a Master of Management of Innovation from the University of Toronto.
Sessions
Julie Elkin
1:40 PM – 2:15 PM
ADHD Case Study: The Impact of Inclusive Marketing
- Hear how incremental changes and inclusive marketing delivered outsized engagement.
- Learn how stakeholder engagement can impact creative, channel strategy, and execution.
- Understand how intentional content and creative changes increased awareness.
Julie Elkin, Marketing Manager, Johnson & Johnson