John Cairns

With over 15 years of experience in the pharmaceutical industry, I am a senior leader who is passionate about transforming patient and customer experience through digital strategy and innovation. Currently, I am the VP of Customer Experience and Insights for US Oncology at Takeda, where I lead a team of experts in delivering impactful business changes, lasting patient behavior change, and best-in-class customer experience across the oncology portfolio. In my previous roles at Sanofi, I successfully built and led regional digital teams, overseeing digital strategy and ecosystem, and driving transformation for both digital health and multi-channel engagement across Asia and Japan. I have a proven track record of delivering high-growth revenue and engagement results globally, leveraging my skills in analytics, channel mix, SEO/SEM, e-mail marketing, digitizing sales teams, and marketing automation and personalization. I also have a strong customer and patient focus, deploying new go-to-market solutions and products that improve patient outcomes, especially in the diabetes field. Additionally, I am an agile-certified professional, a thought leader, and a mentor for Asia healthtech startups, with a vision to accelerate digital innovation across commercial functions.