Age of AI Canada, 2024
June 24, 2024 · Toronto
Canada's #1 Event for Pharma AI Marketing & Communications
Brad Breininger
EVP, Strategy
Believeco:Partners
A proven entrepreneur and senior executive, Brad has spent 25+ years advising and consulting with Canada's top business leaders & teams on brand, marketing, digital, communication and business strategy. An accomplished speaker, facilitator and trainer, he is also past VP of Partnerships for the American Marketing Association, co-authored Building Your Organization’s Brand and is a member of the International Academy of Digital Arts & Sciences. He has worked with a many clients across a range of industries, including GSK, Dermapure, RBC, Moneris and The Canadian Olympic Committee, Brad's work has been recognized by The Webby Awards, the Rebrand 100® Global Awards, Good Design and the London International Awards.
Sessions
Neil Follett
1:10 PM – 1:55 PM
The AI-powered agency: the benefits and risks clients must consider with this new agency model
- Hear from leading agencies on the possibilities towards increasing value through generative AI capabilities.
- Learn how Gen AI may be deployed for pharma marketing and communication campaigns.
- Understand the risks and benefits before procuring an “AI-powered” agency
Neil Follett, Co-Founder & Strategic Advisor , PharmaBrands
Dave Makerewich, Founder, Maven
David Churchill, Vice President, Healthcare Business Strategy, Lemieux Bédard Communications.
Brad Breininger, EVP, Strategy, Believeco:Partners
Panel Discussion