Age of AI Europe, 2026
March 10, 2026 · London
Learn more >
Simon Jeffries
Founder, UK Special Forces Operator Turned Performance Coach · The Natural Edge
Simon Jeffries
Founder, UK Special Forces Operator Turned Performance Coach
The Natural Edge
Simon Jeffries is a former UK Special Forces operator turned performance coach. After completing multiple combat tours Simon left to set up The Natural Edge, a coaching company training high performance under any condition. Simon has deconstructed his knowledge, training, and experience from Special Forces into a battle-tested operating system for leaders.
Sessions
Simon Jeffries
3:00 PM – 3:20 PM
Remain Unshakeable in the Age of AI: How to Stay Disciplined When Everything Is Moving
- In a world where AI accelerates change faster than teams can process it, discipline is your competitive advantage.
- Learn how to stay focused, energised, and adaptable when the ground keeps shifting.
- Hear from an ex-special forces & tier-1 performance coach on how to make discipline your operating system, and not just a feeling.
Outcome: Leave with a practical framework to lead yourself and your team with clarity, control, and confidence.
Simon Jeffries , Founder, UK Special Forces Operator Turned Performance Coach, The Natural Edge