Age of AI Europe, 2026
March 10, 2026 · London
Learn more >
Giulia Bertolini
Senior Integrated Multichannel Marketing Manager
Bayer
Giulia is a Senior Integrated Multichannel Marketing Manager at Bayer UK, with a focus on Customer Experience and Campaign Excellence. In her 5 years at Bayer, she has partnered with teams across EMEA to develop and launch promotional and non-promotional campaigns, while measuring customer perception and enhancing experiences for Bayer customers across channels. Before joining the pharmaceutical world, Giulia worked as a Campaign Manager and Account Manager in other industries including SaaS/IT and the Arts.
Sessions
Giulia Bertolini
9:30 AM – 9:50 AM
(Case Study) Faster, Smarter, On-Brand: How Bayer UK is using AI to speed up the campaign process and improve consistency.
- How to build a “living library” of previous campaigns to share learnings and campaign best practices
- Use AI to critique your targeting and messaging before your next campaign goes live
- Practical takeaways for applying Bayer-style AI workflows to improve campaign consistency and to reduce campaign lead time
Giulia Bertolini, Senior Integrated Multichannel Marketing Manager, Bayer
Reg Troka, UK/I Digital Content Manager, UK/I AI Superusers Lead, Bayer