Age of AI Canada, 2025
June 17, 2025 · Globe & Mail, Toronto
A year of AI innovation packed into one day!
Pedro Vaccara
Marketing Manager, Nasal Polyps Respiratory
GSK
Pedro Vaccara is a Marketing Manager on the GSK Respiratory team and an AI champion for ViiV Healthcare in Canada. With over 15 years of experience in corporate and agency settings, he brings deep expertise in brand management, omnichannel marketing, product launches, consulting, and multimedia campaigns. Pedro holds an MBA in marketing and a master’s in media studies, and is fluent in English, French, and Spanish. He has held various leadership roles in pharma and consumer care, ranging from Marketing Manager to Omnichannel Lead, focusing on integrated strategies that engage healthcare professionals and patients. Hi expertise in 360-marketing, customer experience (CX), and digital innovation positions him as a forward-thinking leader and reflects his commitment to leveraging emerging technologies to enhance marketing effectiveness and operational efficiency.
Sessions
Jessica Knox
1:30 PM – 2:10 PM
Mastering AI Adoption: A Roadmap for Change Management
- How to build AI literacy at scale across your organization.
- Case studies: AI-powered “Next Best Action” strategies improving HCP engagement.
- Data training and trust-building: Ensuring AI insights are reliable and actionable.
Jessica Knox , CEO , Metrix
Caroline Chamy, Senior Global Marketing Manager, Ferring
Florian Schedler, Head of AI, Tank
Pedro Vaccara , Marketing Manager, Nasal Polyps Respiratory, GSK
Panel Discussion