Age of AI Canada, 2025
June 17, 2025 · Globe & Mail, Toronto
A year of AI innovation packed into one day!
Manoj Hariharan
Client Partner - Digital Engagement & Tech Innovation · IQVIA Canada
Manoj Hariharan
Client Partner - Digital Engagement & Tech Innovation
IQVIA Canada
Dynamic and results-driven marketing leader with 14 years of comprehensive experience in pharmaceutical Omnichannel marketing, digital health, and healthcare innovation. Proven expertise in creating and executing integrated data driven marketing strategies that drive brand growth, market penetration, and customer engagement in the highly competitive healthcare/pharma sector. Skilled in leveraging digital tools, data analytics, and omnichannel campaigns to enhance brand presence and patient outcomes. Adept at leadership, project management, and delivering measurable ROI while aligning marketing initiatives with business goals in both traditional and digital platforms.
Sessions
Manoj Hariharan
11:40 AM – 12:10 PM
Case Study: AI-Powered Precision HCP Marketing and Patient Support
- AI-Driven Targeting: Use real-world data and machine learning to target the right subpopulations, boosting engagement.
- Use AI to identify and reach at-risk patients with tailored messaging to improve adherence.
- Driving Next Best Actions in Marketing: Implement AI chat, automation, and real-time insights for hyper-personalized campaigns.
Manoj Hariharan , Client Partner - Digital Engagement & Tech Innovation, IQVIA Canada
Jennifer Wellman, Director of Marketing, Emergent Biosolutions