Age of AI Canada, 2025
June 17, 2025 · Globe & Mail, Toronto
A year of AI innovation packed into one day!
Jon Berke
SVP, Platform Development
Zefr
Jon Berke brings 15 years of industry experience leading activation and product initiatives. He has been at Zefr for a dozen of those years, building out their ad operations organization and programmatic product suite. In his current role as SVP, Platform Development, Jon oversees the team responsible for technical solutions engineering, as well as direct integrations of Zefr's AI tools for targeting and measurement.
Sessions
Kyle Palantzas
2:10 PM – 2:40 PM
Case Study: How AI Maximises Reach and Relevance in Social Media
- Discover the latest AI tools that enhance reach, engagement, and content relevance.
- Learn what makes content sticky: hear about the topics, format and frequency that drive platform retention.
- Case studies on how brands and partners are achieving higher ROI with ad spend.
Kyle Palantzas, Head of Growth, LinkedIn
Jon Berke, SVP, Platform Development, Zefr