Sales Force Effectiveness, 2025
October 2, 2025 · Online
Redefining value, building trust and driving outcomes
Jessica Knox
CEO
Metrix
Jessica brings close to 20 years of experience consulting in the pharmaceutical and biotech industries in Canada, US and globally. With a background in learning and development, she has bridged into marketing to help clients align brand strategy with field execution. As CEO of Metrix since 2017, she drives company innovation while fostering a thriving organization. An active industry contributor, she has spoken at conferences across North America, and is currently a board member for the LIfe Sciences Trainers and Educators Network. She draws inspiration from diverse industries to shape her leadership and strategic approach.
Sessions
Jessica Knox
1:30 PM – 2:10 PM
Mastering AI Adoption: A Roadmap for Change Management
- How to build AI literacy at scale across your organization.
- Case studies: AI-powered “Next Best Action” strategies improving HCP engagement.
- Data training and trust-building: Ensuring AI insights are reliable and actionable.
Jessica Knox , CEO , Metrix
Caroline Chamy, Senior Global Marketing Manager, Ferring
Florian Schedler, Head of AI, Tank
Pedro Vaccara , Marketing Manager, Nasal Polyps Respiratory, GSK
Panel Discussion
