Age of AI Canada, 2025
June 17, 2025 · Globe & Mail, Toronto
A year of AI innovation packed into one day!
Jennifer Wellman
Director of Marketing
Emergent Biosolutions
Jennifer Wellman is a strategic healthcare marketing leader with a track record of leveraging digital innovation to drive brand growth and health outcomes. As Marketing Director at Emergent BioSolutions Canada, she leads the national brand strategy for NARCAN® Nasal Spray, driving growth through multi-channel engagement and public health partnerships. With a background spanning agency, sales, and manufacturing roles, Jennifer brings a holistic, insight-driven approach to healthcare marketing.
Sessions
Manoj Hariharan
11:40 AM – 12:10 PM
Case Study: AI-Powered Precision HCP Marketing and Patient Support
- AI-Driven Targeting: Use real-world data and machine learning to target the right subpopulations, boosting engagement.
- Use AI to identify and reach at-risk patients with tailored messaging to improve adherence.
- Driving Next Best Actions in Marketing: Implement AI chat, automation, and real-time insights for hyper-personalized campaigns.
Manoj Hariharan , Client Partner - Digital Engagement & Tech Innovation, IQVIA Canada
Jennifer Wellman, Director of Marketing, Emergent Biosolutions