Age of AI Canada, 2026
May 28, 2026 · Globe & Mail, Toronto
The leading Gen AI event for Healthcare Marketing and Communications
Steve Mast
Co-Founder, Twenty44 | Co-Host, Unsolicited Business Advice | Board Advisor & Investor
Steve Mast
Co-Founder, Twenty44 | Co-Host, Unsolicited Business Advice | Board Advisor & Investor
Steve Mast is the Co-founder at Twenty44, an advisory firm helping organizations prepare for the shift to an AI-first world. With more than 30 years of experience in innovation, digital transformation, and product development, Steve has built and scaled multiple companies and held senior leadership roles including President & Chief Innovation Officer and Chief Product Officer. A serial entrepreneur, advisor, and investor, he works with organizations across Canada, the U.S., and the U.K. to accelerate AI adoption, strengthen growth strategies, and prepare leaders and teams for the future of work.
Sessions
Steve Mast
9:00 AM – 9:30 AM
Hype to Habit: How AI is Driving The Next Wave of Work
Explore the AI trends and research to cut through the hype and see why competitive advantage will come from turning AI into everyday working practice.
Through practical examples, attendees will learn what separates organizations that are experimenting with AI, from those that are gaining a true competitive advantage.
Key Takeaways
- Why most organizations are stuck between AI investment and actual adoption
- The concept of “Hype to Habit” and why behavior change is the real challenge
- Exclusive insights from Twenty44 AI/44 Index on how Canadian marketers are performing
Steve Mast, Co-Founder, Twenty44 | Co-Host, Unsolicited Business Advice | Board Advisor & Investor