Age of AI Canada, 2026
May 28, 2026 · Globe & Mail, Toronto
The leading Gen AI event for Healthcare Marketing and Communications
Curtis Fichtner
Senior Brand Manager
Sanofi
Curtis has spent his career in a diverse mix of commercial leadership roles across mid- and large-size life sciences companies, as well as startups in drug development, health tech, and IT. Along the way, he discovered a real passion for technology, digital transformation, and helping customers succeed - all rooted in strong key account and stakeholder engagement. Curtis recently returned to the industry and now works at Sanofi Canada, where he brings a practical, forward-thinking approach to navigating an ever-evolving pharma landscape
Sessions
Mathilde Bihan
9:50 AM – 10:10 AM
Case Study: Sanofi's practical AI approach to content creation
- Discover how Sanofi leverages GenAI for content, enabling precise customization and brand consistency while scaling efficiently across markets.
- See how AI transforms Sanofi's healthcare communications by balancing personalization with compliance, creating meaningful engagement that matters.
Mathilde Bihan, Head of Modernization & Strategic Projects, Sanofi
Curtis Fichtner, Senior Brand Manager, Sanofi
Niousha Ghazni
11:00 AM – 11:40 AM
AI Opportunity vs. AI Risk: How Pharma Teams, Agencies and Compliance Can Move Forward Together
- See where AI can drive meaningful value today, without pretending every use case is ready for scale.
- Learn why stakeholders clash on AI adoption, and how to get the right people aligned earlier.
- Walk away with a realistic path to test, govern, and scale AI in your business.
Niousha Ghazni, Head of Marketing, Emergent Biosolutions
Dave Makerewich, Founder, Maven
Chrisoula Nikidis, Head of E&C Policy Shaping, Global Ethics and Compliance , Takeda
Curtis Fichtner, Senior Brand Manager, Sanofi
